TOPTOY

Established in December 2020, TOP TOY is positioned to become the world’s largest and most comprehensive collectible toy “Dream Factory.” By encouraging young consumers to engage in first-hand collectible toy experiences, TOP TOY is committed to building a leading collectible toy platform defined by a comprehensive product portfolio, strong artistic design, and high commercial value.

TOP TOY opened its first flagship store at Grandview Plaza in Guangzhou in December 2020. Since then, the brand has rapidly expanded its offline presence, establishing flagship stores in more than 40 major cities, including Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. To date, TOP TOY has covered over 100 major commercial districts across China through its extensive network of offline stores.

Offline Stores Across China
TOP TOY will continue to accelerate its expansion across key business districts in more than 40 major cities in China, while actively exploring opportunities to penetrate the global market.

Online Channels
TOP TOY will further refine its e-commerce operations, with a strong focus on user experience and long-term user value. Through collaboration with Meituan, TOP TOY aims to establish a fast, efficient, and reliable collectible toy distribution system.

TOP TOY Global
TOP TOY is committed to advancing the internationalization of collectible toy IPs by promoting both the “going global” of Chinese collectible toy IPs and the “bringing in” of outstanding collectible toy IPs from around the world. This dual strategy enables collectible toys to reach broader global audiences and deliver enhanced emotional value and enjoyment.

IP Authorization
Leveraging its extensive IP resources and differentiated entertainment formats, TOP TOY is well positioned to create immersive, engaging, and enjoyable customer experiences.