EAKI

When the aspiration of "a choice for millions" meets the original intention of "novelty and innovation", the brand story of EAKI Yiqi takes shape. As the core brand under Guangzhou Eaki Creation & Painting Business Service Co., Ltd., EAKI Yiqi traces its roots back to 1991—when Zhejiang Rongjun Printing Co., Ltd. (later renamed Zhejiang Rongjun Animation Technology Co., Ltd. in 2019) embarked on its journey amid the tide of the times, laying a solid foundation for the brand's future rise. Officially launched in 2011, the name "EAKI", condensed from phonetic translation, not only embodies the product pursuit of "fashion, creativity, cuteness and simplicity" but also quietly started a journey of writing joyful growth stories for Chinese children through educational toys.

2017 marked EAKI Yiqi's "breakthrough year". Boldly entering the children's toy market that year, the brand launched its first hit product "EAKI Magic Beads" based on profound insights into children's needs. The innovative design—no glue required, just water to stick—upheld the bottom line of "safety and environmental protection" while endowing children with unlimited creative freedom. Once launched, the product took the market by storm, winning the title of top-selling category in China's children's educational toy industry. Following closely, "Magic Sticky Toys" continued the popularity with its cute appearance and interactive fun, topping the sales charts again in 2018. The emergence of "EAKI Surprise Unboxing Toys" and "Xinqi Dino Riders" ushered the brand into an era of "dual hits"—the former captured children's hearts with the excitement of blind box-style unboxing, while the latter became the "childhood companion" of countless children with the passionate charm of the dinosaur IP. That year, EAKI Yiqi deservedly became a leading brand in China's children's educational toy industry, proving with product strength that its brand philosophy of "perfect integration of childlike innocence, originality and educational value" is more than just words.

Amid the continuous success of its products, EAKI Yiqi never stopped "growing upwards". The brand knows well that high-quality toys require not only creativity but also credibility. With solid quality control and market reputation, EAKI Yiqi successfully partnered with global top IPs such as Disney, My Little Pony, PAW Patrol, and Ultraman, becoming an authorized dealer of these genuine brands. From educational puzzles printed with Mickey Mouse to interactive toys featuring Ultraman elements, every authorized product undergoes rigorous refinement, satisfying children's love for classic IPs while adhering to EAKI Yiqi's core genes of "educational value and safety", earning the brand a "trustworthy" reputation among parents.

In 2019, EAKI Yiqi took a crucial step from "toys to IP ecology". Venturing into the animation and cultural industry, the brand's first self-produced animation "Xinqi Dino Riders: Dragon Tamer" was officially released. When the "Dino Riders" from toys transformed into vivid characters on the screen, and when children shouted "This is my toy!" while watching the animation, EAKI Yiqi achieved two-way empowerment of "toys + content"—the animation injected emotional core into the toys, and the toys extended the interactive experience for the animation. In 2020, the second season of "Xinqi Dino Riders" followed, and the product line expanded to animation peripherals, stationery and other fields. The brand matrix became increasingly diverse, gradually building a "joyful ecosystem" centered on children's interests.

Over the years, EAKI Yiqi has always adhered to the spiritual core of "integrity-based operation, technological innovation, and striving for excellence", and the purpose of "pursue excellence, strive for perfection, build the EAKI brand, and create joy for children". From initial production and development to today's industry leader with modern production lines, professional design teams and a complete quality management system, every step of the brand has been solid and firm. In 2023, EAKI Yiqi ranked 4th in the "Top 10 Chinese Spinning Top Brands Ranking" with its strong market influence—this is not only the industry's recognition of its product strength but also affirmation of its business philosophy of "seeking development through technology and survival through quality".

Today, whether you walk into the toy section of a mall, see the animation "Xinqi Dino Riders" on children's channels, or find EAKI's cultural and creative products on a child's schoolbag, you can catch a glimpse of EAKI Yiqi's growth footprint. In the future, this brand, which has always cherished the vision of "making the greatest contribution to the joy of children around the world", will continue to deepen the field of children's education, constantly break through in IP creation, product innovation and service upgrading. May every EAKI Yiqi product become a link connecting childlike innocence and growth, accompanying generations of Chinese children to explore the world in joy and shine with creativity.