Q.kid

Q.kid is a core original trendy toy IP under JOTOYS, born in Shenzhen in June 2024. It creates a vivid "cute little imp" persona with iconic fluffy curls and a single tiger tooth. The brand pioneered PVC flocking technology, becoming an instant hit with its debut series Be Your Cute Little Imp. Subsequent series like Emotional Furry Monster and Fantasy Fairy Tale sold out in seconds, ranking among China's top emerging trendy toy IPs in just one year.

The core charm of Q.kid lies in its cute yet rebellious persona and design with strong emotional resonance. Its round and lovely shape caters to public aesthetic, while series design directly meets the emotional needs of contemporary young people. Integrating diverse materials such as PVC, plush and vinyl, paired with the classic 6+1 hidden blind box configuration, it perfectly fits the surprising experience of live unboxing. Affordable pricing and exquisite craftsmanship make the joy of trendy toy collection accessible to all, with a high repurchase rate leading the market.

With precise user insights, Q.kid has achieved all-round breakthroughs rapidly. As the first trendy toy IP to enter Li Jiaqi's live stream, it has launched cross-border collaborations with GG Bond, Giant Panda Huahua and other IPs, and its offline pop-up events in Shenzhen, Guangzhou and other cities have been extremely popular. Meanwhile, it deploys the global market, with products sold to more than 30 countries and regions. Limited editions at Thailand's ACF exhibition sold out in half an hour, and the number of overseas social media fans is soaring, making it a prominent representative of Chinese trendy toys going global.

Q.kid always adheres to the original aspiration of "forging emotional connections", making trendy toys a warm companion for users. In the future, the brand will continue to launch new themed series, enrich the product matrix from blind boxes to daily necessities, and deepen the global channel layout. Taking trendy toys as a medium, it will deliver cuteness and healing to more lovers, making Q.kid's joy borderless.