TNT SPACE

Born in Hangzhou in 2022 and under Hangzhou Ignite Time & Space Cultural Creativity Co., Ltd., TNT SPACE breaks the single definition of a "blind box brand" and takes original trendy toy IP incubation as its core to stand firm in the industry. It rose to fame quickly with the Baby Zoraa Naughty Diary series, topping the Tmall blind box bestseller list, and won honors like Hangzhou's "Top 10 Cultural and Creative New Forces of the Year 2022" and Forbes' Emerging Brand of the Year 2023. As a leading domestic trendy toy art brand, it has incubated a string of hit IPs including DORA, Boy Rayan and ANMOO, reaching over 20 million young trend lovers worldwide.

The core charm of TNT SPACE lies in endowing each IP with a unique spiritual core for the younger generation. The cool and bold DORA interprets the attitude of "being true to oneself", the cute and feisty Baby Zoraa has an appealing contrast cuteness, and ANMOO conveys diverse emotions through its eyes—each IP strikes a deep emotional chord with contemporary young people. Taking blind boxes as the core carrier, the brand creates the exciting anticipation of unboxing, and combines immersive interaction of online live unboxing with full-link trendy product R&D and production, making the joy of trendy toys accessible to all. All IP series under the brand sell out within six months, a remarkable achievement in the industry.

With its strong IP operation capability, TNT SPACE has solidified its position in the domestic trendy toy market, boasting over 100 million online exposures and a loyal private domain fan base of 500,000. It has partnered with more than 5,000 offline retail stores, and its themed pop-up store in Chengdu IFS even set a record of over 10 million RMB in sales in just five days. In 2025, the brand officially launched its global layout, opening a Rayan-themed pop-up store in Bangkok and holding artist signings in Singapore. It deepens its presence in the Southeast Asian market with localized operations, making Chinese original trendy toy IPs go global and becoming a cultural link connecting trendy toy lovers worldwide.

From incubating warm original IPs to creating vibrant trendy products, TNT SPACE has always adhered to its mission: Discover and create interesting trend culture, and light up life. Looking ahead, the brand will continue to discover emerging artists and incubate new IPs such as Liita and LURILILI, deepen its global trend culture layout, and break geographical and cultural boundaries. It takes trendy toys as a medium to deliver joy, and steadily fulfills its brand vision of leading global trend culture and bringing happiness to 100 million people.