YOOKI
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Yooki is a core original trendy toy IP under Dongguan Yali Yali Cultural and Creative Co., Ltd. Founded in 2024, relying on the company’s design and manufacturing strength, it is rooted in Dongguan’s trendy toy industrial base and has quickly become a rising star in the trendy toy industry with its cute and vivid image. With its own 6,000-square-meter plush factory, the brand creates diverse themed series, covering blind boxes, large dolls and other forms, becoming a favorite healing trendy toy among young collectors.
The core charm of Yooki lies in its cute and lively persona and exquisite craftsmanship, focusing on the integration of diverse materials such as polyester fiber, ABS and PVC. It has launched hit series such as Warm Bunny, Bear’s Hibernation Plan and Stars’ Trajectory. Each product incorporates exquisite details, paired with the classic 6+1 hidden edition configuration, featuring both the gentleness of soft sheep and the coolness of charming wolf, precisely catering to the preferences of different collectors.
With solid quality and precise layout, Yooki has established long-term cooperation with well-known channels such as Miniso, TOPTOY and KKV. Its products are sold to Southeast Asia, Europe, America, Japan and South Korea, among which the Indonesian and Thai markets are particularly popular. Limited editions at offline exhibitions often sell out within half an hour, and online social media exposure continues to rise, gradually building a global fan community.
Yooki always adheres to the original aspiration of delivering cuteness and healing. In the future, it will continue to deepen theme creativity, enrich the product matrix, expand overseas market layout, and rely on a mature supply chain system to pass on the cute and healing trendy toy experience to more collectors at home and abroad.