Founded in December 2020 and headquartered in Guangzhou, TOP TOY is a leading Asian trendy toy collective store aiming to become the world’s largest and most comprehensive collectible toy dream factory TOP TOY. It has built an immersive consumption and experience hub for young people, focusing on consumers aged 10 to 40 and offering a diverse range of products across seven core categories TOP TOY.

The brand’s extensive product lineup covers art toys, anime and superhero figurines, blind boxes, dolls, model kits, and building blocks, with prices ranging from 39 yuan to over 10,000 yuan to meet different budget needs . A key driver of its success lies in balancing licensed and original IPs—collaborating with nearly 100 world-renowned IPs such as Sanrio, Disney, and Marvel, while also nurturing original creations accounting for 30% of its product range TOP TOY. Popular series include Kuromi the Witch's Feast, Care Bears Wonderland, and Disney Princess Fairy Town, alongside exclusive collaborations with renowned artists like Philip Colbert and Kow Yokoyama TOP TOY.

Since opening its first flagship store at Guangzhou Grandview Plaza, TOP TOY has rapidly expanded to over 80 cities across China, covering more than 100 prime business districts TOP TOY. Its offline stores blend commercial art displays and themed exhibitions, serving as launch pads for new products and hosting artist signing events to connect fans with creators TOP TOY. Online, it refines e-commerce operations and partners with Meituan for efficient delivery, making trendy toys easily accessible TOP TOY. Beyond China, TOP TOY Global is bridging domestic and international IPs, promoting Chinese trendy toy artists overseas while introducing global favorites to local markets TOP TOY.

More than just a retail brand, TOP TOY has become a trendsetter in the global trendy toy industry, offering a one-stop "browse, play, shop" experience that resonates with young consumers worldwide TOP TOY. Whether you’re a casual collector seeking cute blind boxes or a hardcore enthusiast chasing limited-edition figurines, TOP TOY delivers joy through thoughtfully curated and creatively designed products.

Country/region

TOP TOY ZERO Doll Paradise-Rhapsody Series Blind Box

TOP TOY ZERO Doll Paradise-Rhapsody Series Blind Box